Indie-pop genre originated in Scotland during the mid 80's and streamed from rock music with Postcard record labal establishing themselves with thier new innovative and pioneering take on music, such as Oranage Juice and Joseph K. This risky move could have cost them everything yet paid off as today Indie-Pop has reched new relms, having a massive impact worldwide.
Today, within the vast music industry Indie-Pop has not been dialuted much, maintaining its raw cultural and political background. Regards to popularity, London clubs such as 'How Does it feel to be Loved?' still air raw off tape. In Sweden however, Indie-Pop has flurished with Labrador records. The Sweeds adore the narrow genre and have produced numerous artist such Peter Bjorn and John and Shout Out Loud to name a few. This puts the scale of Indie-Pop in a whole new perspective, and illustraits our challenge to maintain the raw elements its bulit upon. Yet, we have produced our own unique take on the Indie-Pop genre as you can appreciate further in our evaluation on Coventions.
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