Evaluation: In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our media production was influenced by today’s modern art. We used effects such as classic black and white and blurring to establish an abstract indie-pop video. We set out to produce a Mancunian back drop, which would then allow our narrative of two enrol. Typically following conventions of similar videos of the same Genre i.e. Oasis- Importance of Being Idle. However, conventions were broken as the modern art theme was used to a greater extent as the video continues. With effects such as altering the colour balance. This adds a quirky spin, enhancing the new 21st century take on music and life.